The Use of Anchor Text in Search Marketing
By far the most powerful player in search marketing is anchor text. Anchor text is the highlighted clickable text that appears on all web pages. Anchor text helps define the link reputation of the page to which the link takes the visitor, and search engines pay a great deal of attention to it.
Certainly, a number of search marketing experts have contributed a great deal to our collective knowledge of anchor text, but man who first discovered the immense importance of anchor text has to be Leslie Rhode of SEO Brain Trust. It was his observations and discoveries in the early days of the web regarding the importance and impact of anchor text on overall search results that played a major role in expanding our understanding of search marketing.
Essentially, the anchor text in a link is interpreted by a search engine algorithm as a leading indicator regarding what the page it links to is all about. Anchor text takes the mathematical precision of Google's PageRank™ algorithm and adds the relevancy factor that took Google to a whole new level.
The most important thing to remember about anchor text is that the anchor text must include the same words as the dominant words used in the page to which the anchor text links. The second most important thing to remember about anchor text is that it should never be used for two or more different pages.
Connweb pays close attention to anchor text as we develop web sites in our search marketing efforts. We recognize that the best way to get the most out of the total PageRank your web site has is to make the most out of the anchor text that links the pages together.
Page Link Dilution in Search Marketing Authority in Search Marketing Panda Proof Web Site Search Marketing Pages For Search Marketing Web Site Search Marketing Traffic
