Authority in Search Marketing

Meet the new authority, same as the old authority. With apologies to Pete Townsend, being an authority site is now more important than ever before, and the greater your site's authority level is, the more successful you will be. Authority in the SEO world is a word that means being recognized by Google and the other search engines for having a web site with high quantities of quality web pages on your site. PageRank™, Google's patented search scoring system, is by far the most famous version of this kind of thing, although all the search engines have their own versions.

A few years back, quality entered the discussion in a big way. Called "relevance", it revolutionized the entire search industry. Relevance of a page is measured primarily by the anchor text of the link that takes you to that page. However, today we're back to quantity in a big way. Today, it's about how much content you can add to your web site. It's basically an arms race.

Average web site page count will continue to increase year after year. It used to be true that a 10,000 page web site was considered a monster. Now, it's considered to be ho-hum. The typical small 5-25 page web sites most small businesses have today barely even register on the web-richter scale, and it's only going to get worse before it gets better.

That is why it is so vitally important to have a plan for regularly adding pages to your web site, even more important than social networking or push marketing or anything else.

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