Creating Your Home Page in Web Site Design
The home page design serves as a summary page for the rest of the site. Since the site's linking structure is typically like a logic "tree", the home page serves as the trunk of the tree, and the other main pages in the navigation section of each page serve as the major branches to the tree. Minor branches link from the major branches, and so on, until we get down to the twig and leaf level. Since the home page is analogous to a tree trunk in your web site, it becomes quite obvious that the entire site depends heavily on it, and this is certainly true where search engine scoring is concerned. It should therefore be no surprise to you to learn that the home page also tends to show up more often than the other pages in online searches.
Does this mean that only the home page can come up in search results? Not at all. Just because it's more likely to show up than other pages doesn't mean that the tendency is exclusive.
It is often said that you only get one chance to make a good first impression. This is especially true of home page design. For this reason, it is important to establish a human connection with your audience as quickly as possible. The old advertising adage that you only have 1.5 seconds to grab the attention of someone who looks at your ad holds just as true for the home page.
Home Page Videos
For this reason, one of the best things you can do to get the most out of the home page is to put a video in a prominent position on the page. For a small business, this video should show the principle owner or manager of the company talking directly to the visitor. It is an opportunity to welcome the visitor to the site and give the visitor a quick overview of what makes your company so great. Such a video should be no more than a minute or two long.
So give careful consideration to putting a video on the home page. It can often make the difference between getting the customer to call or otherwise contact your business or just clicking the mouse to go somewhere else on the web.
More About Web Site Design
Design of Interior Web Site Pages Mock-Ups in Web Site Design What Is Website Design? Write Text for Web Site Design Web Site Development
