Using Mock-Ups in Web Site Design
So what exactly goes into the creation of mock-ups? First, let us define what mock-ups are. A mock-up is an artist's rendering, a non-working illustration intended to show what the general look-and-feel of your website will be.
The illustration does not have any working links on it. It may or may not include actual text. Sometimes we just put horizontal lines in place of where the actual text would go. If we know what the main navigational links will be, we include them in the mock-up as well. Otherwise, we invent some examples to fill in the space.
The purpose of a mock-up is not to show what a particular, final page will look like on the site. Rather, once you approve a mock-up, it becomes the aesthetic basis for designing the pages on the site.
If you like the mock-up, we proceed to the next step, which is design and coding of the home page. If you don't like the mock-up, or if you have changes you would like us to make to it, we either make the changes or create a second mock-up. In most cases, we are able to come up with a look-and-feel that you like within two mock-ups, but in the event that the second mock-up still does not appeal to you, we will create a third mock-up.
Bear in mind that these mock-ups are all significantly different from each other. We are talking about three different look-and-feel representations.
And why do we offer a three mock-up package? We do it because we feel 99.9% certain that we will come up with a design you like by the third mock-up. We guess right about 50% of the time with the first mock-up. We get it 95% right within two mock-ups. It's very rare for us to need to do the third mock-up, but that third mock-up is what gives us our 99.9% confidence level that we will be able to come up with a design you will like!
More About Web Site Design
Home Page Creation in Web Site Design Design of Interior Web Site Pages What Is Website Design? Write Text for Web Site Design Web Site Development
