Web Site Development = Content Development
Web site development involves all aspects of web site creation, including web site design, content development, server-side script writing, search marketing, e-commerce, and security issues. When we approach web site development for our clients, we custom-plan the development process with the client. The plan's outline and scope is always tailored to the particular business, venture, or organization that the client operates.
First and foremost in web site development is content. This is even more important than design. While the design of your site places an emphasis on the image you present to your public, the content is what draws them to the site in the first place. Very few people check out a site before they know what it looks like, but nearly all have some idea of the kinds of information they hope to find once they get there. This is why content is more important than design in web site development.
Many people mistakenly believe that good web site development consists of putting up a small web site and then using optimization and link-building techniques to promote it to the search engines. The truth is that search marketing is an arms race, and the biggest sites nearly always win for their particular niche. The more tightly focused the site is on a particular niche, combined with the sheer size of the site, combine to create an unbeatable combination, provided of course that your competition is not doing the same thing! Therein lies the rub and the reason why web site development is really an arms race. As you develop your site by extending its size and reach, so do your competitors. In the long run, victory goes to the biggest web site.
Of course, size is not the only thing that matters. Quality counts too. A large site full of high quality content will always outperform a large site full of fluff or packed with pages containing little or no useful information.
Many people are also surprised to learn that at Connweb we place a lot less emphasis on social networking development than our competitors do. That's because we firmly believe (and know from experience) that the best content attracts the best traffic and thereby produces the best social networking chatter. There is nothing more effective in developing a site that "goes viral" than to make a site that is filled with content that people actually want to read, watch, listen to, and with which to interact.
